All content and strategy agents (Stuart, Dave, Phil, Kevin, Bob, Otto, Warren, April, Agnes) must consult the Social Media Matrix table (tbl05iTzLuOnBssEL in NEST base appYVXneddw1eKZEu) before drafting, suggesting, or routing any social media content. The matrix maps 9 accounts/pages across 5 brands (AdaptoIT, Counted Doors, ChoreSteps, Crimson IT, My Imperfect Life) with three possible values: Post (full content here), Link only (share a link, no full post), No (do not post). Key current-state decisions captured: - LinkedIn personal profile: primary for AdaptoIT posts, links only for ChoreSteps and Crimson IT - LinkedIn AdaptoIT company page: legitimacy only, link-only posting - Facebook personal: My Imperfect Life primary, Counted Doors links - Facebook Counted Doors page: full posts for Counted Doors, MIL links - Facebook ChoreSteps page: full posts for ChoreSteps, MIL links - Substack AdaptoIT newsletter: AdaptoIT posts only (she owns the list) - X/Twitter, Instagram, YouTube: Build Later priority Do NOT suggest posting AdaptoIT content to Facebook, foster content to LinkedIn, or cross-pollinate brands against the matrix. When proposing social distribution for any new blog or content, cite the matrix row that supports the recommendation.
Christi is NOT planning to leave Crimson IT. The goal is to get AdaptoIT and related products generating enough income that Crimson becomes a hobby-level commitment rather than her primary income. This reframes every prior 'exit strategy' conversation. Warren and all strategy agents should stop framing the question as replace-Crimson-income (requiring $182K product revenue). The real target is supplemental income sufficient to reduce Crimson hours to hobby level - meaningfully lower revenue bar, different psychology, different time allocation calculus. Christi likes the Crimson work; she wants optionality, not escape.
Open strategic debate as of 4/13/2026 evening on AdaptoIT blog voice mix and whether how-to should be the dominant angle. POSITIONS: STUART (writer): How-to is a utility anchor, not dominant. Every vendor ships how-to content and it commoditizes the brand. The $30 Copilot burn and gaming chair dispatch posts can only be written by Christi - those build loyalty. How-to brings search traffic but readers leave. Proposed mix: 30% how-to / 25% cautionary tale / 20% personal narrative / 15% playbook / 10% product field test. Advisory posts ad hoc. WARREN (strategy): YES to how-to dominant. How-to is the funnel for future products (AdaptoInbox, AdaptoHub). Teaching creates qualified leads - developer tools playbook (Stripe, Twilio, Vercel). SEO compounds, satire does not rank for search intent. Need authority now with only one published post. Proposed mix: 70% how-to / 30% satire. HUGO (gate): NOT YET APPROVED. Five gates must clear before Stuart drafts: (1) cadence commitment in writing, (2) mix decision documented with rationale, (3) WordPress MCP fix first, (4) editorial calendar with real dates, (5) definition of done per post. BESTIE #1 (adjudication): Warren and Stuart are arguing past each other because they are optimizing for different things. Warren wants a funnel. Stuart wants a brand. Those are not the same goal. The actual tiebreaker is where AdaptoInbox is. If close enough to send people to, Warren wins and go how-to dominant. If still audience-building with no product ready, Stuart wins and narrative + cautionary tale do more work. Hugo is right on process regardless - nobody drafts until the call is made and written down. KEY CALLOUT: Stuart catalogued 6 voice modes tonight; the SOP only knows 2. Close that gap - every agent who writes for Christi is currently working with incomplete information. DECISION STATUS: Held for Christi to name AdaptoInbox readiness. Hugo's 5 gates must clear regardless of mix outcome. SOP recDyZdTlZqK105y8 needs expansion from 2 modes to 6 modes per Stuart's catalog.
The Social Media Matrix table (tbl05iTzLuOnBssEL) exists because Christi needed a single view to wrap her head around where to post what, across 5 brands and 9 accounts. Success metric: it makes audience building easier for her, faster decisions on where a given piece of content belongs. This is not a scope-creep side project - it is a personal operating tool that unblocks social execution. Hugo and other gate agents should not flag it as missing problem statement - the problem statement is 'I cannot keep 5 brands and 9 accounts straight in my head.'